Attendees visiting the Harmoniz booth will be able to explore recently developed tomato and bell-type pepper varieties – as well as an exciting innovation in a new fresh produce category – while also getting acquainted with the company’s select initiatives.   

Harmoniz, an innovative global seed company, will be one of the exhibitors at the Fruit Logistica trade fair, which will take place on February 5^th-7^th in Berlin. Dedicated to generating a higher demand for healthier, more flavorful and better food for all, Harmoniz looks forward to showcasing new innovations to over 60,000 trade fair visitors. Among the varieties designated for display is a crisp and sweet agronomic revelation that encourages healthy eating. Alongside many surprises, exhibition attendees visiting the Harmoniz booth (Hall 1.2, Booth C-50) will be able to enjoy an assortment of delicious dishes prepared by renowned chef Alejandro León, using the freshest Harmoniz produce.

Harmoniz is committed to enhancing the eating experience with flavorful vegetables that are also advantageous in terms of crop resilience and product quality. Fruit Logistica is the ideal venue to present several newly developed Harmoniz varieties, including ToBRFV-resistant tomatoes that meet supply chain demands by exhibiting optimal year-round consistency. Also showcased will be Bernabel and Bonáyar, commercial bell-type peppers introduced last season in Spain and now launched throughout European and North American markets. Bernabel and Bonáyar are the products of Harmoniz’s highly ambitious pepper program, which develops bell-type peppers alongside unique specialties that after being introduced to different markets.

Fruit Logistica also offers an ideal setting for spotlighting Harmoniz Select – a new way of collaborative working that forges partnerships with talented growers worldwide to develop innovative varieties and fulfill an ambitious “food tastes better together” vision. By unlocking the true potential of varieties developed via advanced technology and specialist breeding capabilities, Harmoniz Select provides retailers with extra-special produce while introducing consumers to new and exciting flavors, shapes, and textures.

“We are incredibly passionate about developing new technologies and tools that enable us to tailor any variety to any customer need. The potential is limitless”, says Harmoniz CEO Ofer Ben-Zvi. “As we look to the future, we will continue to invest in the fruitful dialogue between breeders, producers, retailers, and consumers. This is where the art of innovation truly begins.”

Harmoniz looks forward to welcoming Fruit Logistica attendees at Booth C-50 (Hall 1.2). To schedule a meeting with a company representative, please contact neta.t@harmonizseed.com.

About Harmoniz

Harmoniz is an exceptional seed company dedicated to developing delicious vegetables that consumers choose first, and choose again. Relying on a culture of agility, creativity, quality and excellence, Harmoniz fosters a partnership-based approach along the value chain to deliver profitable growth for all. By working together with growers, retailers and consumers, the company is able to yield impactful and sustainable value, day in and day out.