Despite its recent entry into the agricultural sector, Harmoniz is backed by two seed companies with decades of experience and research. Officially founded in 2022, the company selected its first bell pepper hybrids for Almería greenhouses in the same year. By 2024, it introduced its first two commercial varieties: Bernabel in red and Bonáyar in yellow. [...]
Harmoniz unveiled its complete vision for Fresh Produce Excellence at Fruit Logistica 2025
The event highlighted Harmoniz’s strong relationships with key retailers in the UK and EU,
as well as its commitment to building meaningful partnerships worldwide.
By cooperating with top-tier genetics, leading producers, and major retailers, the company ensures consumers receive fresh vegetables available all year round. [...]
Harmoniz Select, the ‘Boutique’ of Flavorful Tomatoes
Harmoniz returned to Fruit Logistica Berlin to showcase its latest innovations. The most important is the launch of Harmoniz Select. With this new umbrella, the company aims to offer the best varieties at every level. Unique selections that express their full organoleptic potential and provide consumers with a pleasurable experience, both visually and on the palate. [...]
All About Harmoniz Select: A conversation with Julia Parry
Julia Parry is VP of Business Development and Downstream at Harmoniz. In this enlightening Q&A session, Julia talks about Harmoniz Select – a special selection of collaborative projects that showcase how food tastes better together. Harmoniz Select varieties, which includes highly coveted ToBRFV-resistant tomatoes, will be presented at Fruit Logistica 2025 for the world to see. [...]
The Return of Bernabel and Bonáyar
Harmoniz’s two late-season bell peppers, Bernabel (red) and Bonáyar (yellow), are entering their second commercial year with the aim of sustaining growth through high yields and premium-quality fruit of uniform size right to the end of the cycle. [...]
Value has dropped by 45% compared with last year – ”Italian tomato producers are underpaid”
Value has dropped by 45% compared with last year - Italian tomato producers are underpaid.
"I believe this umpteenth drop in prices of April-May can make us reflect and be considered an opportunity: a starting point to trigger a collective, systemic and structural change," states Vincenzo Maorino […]
“Our goal is to provide the farmer with the greatest confidence”
At Harmoniz new tomato varieties with resistance to the ToBRFV are developed, based on the conditions in which they will be grown, thus guaranteeing their maximum adaptability, and without forgetting aspects such as productivity and organoleptic and gustatory qualities.. […]
Bernabel and Bonáyar, high yield and uniform size up to the end of the cycle (Spanish)
Los dos primeros pimientos california de Harmoniz con resistencia a oídio, el primero en rojo y el segundo en amarillo, han llegado al final de su ciclo de cultivo manteniendo la forma y el calibre a pesar de las bajas temperaturas del invierno. […]
F1 Carreras and much more from Harmoniz
“From the beginning, the goal has been to introduce varieties suitable for this area. Growers select these varieties because of their profitability and safety in cultivation and, at the same time, because consumers who value the taste and quality of fresh products consistently buy them.”
New products for different segments of the tomato market
"After discovering that the Harmoniz brand is backed by 20 years of research by TomaTech and Nirit Seed, two Israeli seed companies specializing in tomatoes, I decided last year to put Carreras alongside some of the hybrids recommended by the company for the Fondi-Latina area and, in general, for central and southern Italy."[...]"
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