The seed company highlights the importance of collaboration across the entire value chain to provide the best consumer experience: “We want consumers to choose our varieties first and, above all, again” they assert. [...]
Harmoniz starts the campaign with 20 varieties resistant to ToBRFV
"Certainty. That’s what I would answer if they asked me: “What does the production sector need most at the moment?” says Maury Fernandez, General Manager at Harmoniz Ibérica. “We closed a campaign in which we produced less, and we saved ourselves because we sold well. “We closed a campaign in which we produced less, and we saved ourselves because we sold well. [...]"
Midres and Basoche, ToBRFV-resistant midi and mini-plum tomatoes for winter cycles
"Midres and Basoche are probably the two most interesting varieties of the 2023 Harmoniz’s tomato range suitable for the winter cycles. “Says Giuseppe Busacca, Product Development Harmoniz Italia, and adds: "Resistance contributes to the success of these varieties: a very complete package [...]"
Harmoniz wins battle against ToBRFV
"By applying advanced technologies, and intensive team dedication, we are close to offer to the grower's resistant versions of the best varieties of Harmoniz’s known portfolio. The same varieties that were known for their yield, quality and adaptation to the growing condition with the security of certified ToBRFV resistance." [...]
The responsibility of producers in protecting Italian-made products
“As producers in the Pachino area, we have a big responsibility, because we export products of excellent quality and keep up the good name of made in Italy products by means of the tomatoes we produce,” says Sammy Lauretta, owner of the Lauretta Salvatore farm, in a testimony obtained directly from the fields by Harmoniz technicians. [...]
Harmoniz values the importance of innovation at every stage of the supply chain
“There are challenges to solve beyond yield, pathogen resistance and maturity” – says Fernandez – “Shelf life, taste, nutritional values, freshness and attractiveness of the product, to name a few. We have been working hard for years to face the agronomic challenges without ignoring the post-harvest ones, in an increasingly segmented market that demands more flavor, conservation and consistency on the shelf.
A unique ToBRFV-inoculation system for a new generation of resistant hybrids
Newly born from the merger of the Israeli companies Nirit Seeds and Tomatech, the international seed company Harmoniz, preserve the legacy of leading company in the development of innovative, flavorful and virus-resistant tomato varieties, such as ToBRFV, thanks to the synergies of its excellent and experienced teams, its advanced R&D capabilities, molecular technology and breeding techniques, and its marketing channels worldwide. [...]
Tomato open day for the mini and midi plum segments
After the appointment of Saro Tumino as the new general manager for Italy, international seed company Harmoniz – which was recently created from the merger of TomaTech and Nirit Seeds – continues to demonstrate the high strategic value of the Italian table tomato market. This time, the company is presenting its new range of commercial and pre-commercial tomato varieties resistant to ToBRFV. [...]