With the goal of generating greater demand for healthier, tastier, and higher-quality food throughout the entire fresh tomato supply chain, it is increasingly important to focus on high-tech horticulture. This is the case with the seed company Harmoniz, which continues to invest significantly in the professionalization and specialization of this sector. [...]
Harmoniz Ibérica uncovers new market opportunities
The seed company highlights the importance of collaboration across the entire value chain to provide the best consumer experience: “We want consumers to choose our varieties first and, above all, again” they assert. [...]
New breeding and demonstration facility for the high-tech market opened
Initially specializing in unheated greenhouse production, the company is now expanding its focus to high-tech varieties to ensure availability in all seasons. Last week, over 150 guests from 15 countries gathered for the grand opening of Harmoniz's new breeding and demonstration facility. [...]
Bernabel and Bonáyar, two bell-type varieties to satisfy the entire supply chain
Harmoniz Ibérica focuses on bell-type peppers, a growing segment in the pepper market, and guarantees a high yield of quality fruits.
The pepper market, particularly the bell pepper segment, continues to grow thanks to the proven profitability of this crop in recent seasons. Medium and late cultivation cycles are prevailing, even in areas traditionally known for early cycles. [...]
Harmoniz Seeds opens new demo site in Netherlands
The global breeder in vegetable seeds is establishing itself even more firmly in the Netherlands with its own demo greenhouse in Westland to serve the North-West European market even more firmly with the distinctive character of its varieties.[...]
NL: Harmoniz breeding and demo facility to open in September
Harmoniz Seeds' new breeding and demo facility in the Netherlands will be officially opened in September. In preparation for that official opening, the first batch of tomato plants is currently being grown in the new greenhouse. [...]
Dulcimor, “high tech” flavor in the cocktail market
Four years ago, Dulcimor, one of the Harmoniz's cocktail tomato, broke into the market and, during this time, it has managed to open up an important place among producers and marketers, in addition to being very well received by large retailers. [...]
Value has dropped by 45% compared with last year – ”Italian tomato producers are underpaid”
Value has dropped by 45% compared with last year - Italian tomato producers are underpaid.
"I believe this umpteenth drop in prices of April-May can make us reflect and be considered an opportunity: a starting point to trigger a collective, systemic and structural change," states Vincenzo Maorino […]
Peppers: meeting the needs of the producer and the consumer
Harmoniz focuses its pepper breeding program on two key strategies: the development of new bell-type varieties to be added to Bernabel and Bonáyar, and the launching of “unique specialties” in the market. [...]
“Our goal is to provide the farmer with the greatest confidence”
At Harmoniz new tomato varieties with resistance to the ToBRFV are developed, based on the conditions in which they will be grown, thus guaranteeing their maximum adaptability, and without forgetting aspects such as productivity and organoleptic and gustatory qualities.. […]