Author: itria
Despite its recent entry into the agricultural sector, Harmoniz is backed by two seed companies with decades of experience and research. Officially founded in 2022, the company selected its first bell pepper hybrids for Almería greenhouses in the same year. By 2024, it introduced its first two commercial varieties: Bernabel in red and Bonáyar in yellow. [...]
Harmoniz unveiled its complete vision for Fresh Produce Excellence at Fruit Logistica 2025
The event highlighted Harmoniz’s strong relationships with key retailers in the UK and EU,
as well as its commitment to building meaningful partnerships worldwide.
By cooperating with top-tier genetics, leading producers, and major retailers, the company ensures consumers receive fresh vegetables available all year round. [...]
Harmoniz Select, the ‘Boutique’ of Flavorful Tomatoes
Harmoniz returned to Fruit Logistica Berlin to showcase its latest innovations. The most important is the launch of Harmoniz Select. With this new umbrella, the company aims to offer the best varieties at every level. Unique selections that express their full organoleptic potential and provide consumers with a pleasurable experience, both visually and on the palate. [...]
All About Harmoniz Select: A conversation with Julia Parry
Julia Parry is VP of Business Development and Downstream at Harmoniz. In this enlightening Q&A session, Julia talks about Harmoniz Select – a special selection of collaborative projects that showcase how food tastes better together. Harmoniz Select varieties, which includes highly coveted ToBRFV-resistant tomatoes, will be presented at Fruit Logistica 2025 for the world to see. [...]
Harmoniz Seed to Unveil New Innovations at Fruit Logistica 2025
Attendees visiting the Harmoniz booth will be able to explore recently developed tomato and bell-type pepper varieties – as well as an exciting innovation in a new fresh produce category – while also getting acquainted with the company’s select initiatives. [...]
5-7 Feb 2025 – Fruit Logistica, Berlin
5-7 Feb 2025 - Fruit Logistica 2025, Berlin
The Return of Bernabel and Bonáyar
Harmoniz’s two late-season bell peppers, Bernabel (red) and Bonáyar (yellow), are entering their second commercial year with the aim of sustaining growth through high yields and premium-quality fruit of uniform size right to the end of the cycle. [...]
Tomato: the supply chain demands consistent products year-round
With the goal of generating greater demand for healthier, tastier, and higher-quality food throughout the entire fresh tomato supply chain, it is increasingly important to focus on high-tech horticulture. This is the case with the seed company Harmoniz, which continues to invest significantly in the professionalization and specialization of this sector. [...]
Harmoniz Ibérica uncovers new market opportunities
The seed company highlights the importance of collaboration across the entire value chain to provide the best consumer experience: “We want consumers to choose our varieties first and, above all, again” they assert. [...]
New breeding and demonstration facility for the high-tech market opened
Initially specializing in unheated greenhouse production, the company is now expanding its focus to high-tech varieties to ensure availability in all seasons. Last week, over 150 guests from 15 countries gathered for the grand opening of Harmoniz's new breeding and demonstration facility. [...]